I was hired to pitch for this iconic magazine. We won the account and went on to create radio and print ads every week for it.
Mitsubishi
This ad was one of many that I helped to come up with over the years at Y&R Adelaide.
Wild Turkey Bourbon
Wild Turkey is known for the iconic line: “Too good to keep cooped up” — what better way to visualize it than with the full wrap, below? The tram turned heads on the streets of Melbourne, Australia.
Whirlpool
This piece was created in the early days of online advertising. Ancient or historic, you be the judge!
ETSA
The following ad was part of a campaign to help educate farm workers in rural South Australia about the dangers of overhead wires.
Department of Trade and Economics
These ads were part of a widespread campaign aimed at attracting workers, families and students to the state of South Australia.
Starbar
This campaign had plenty of photo opportunities. We came up with these ads for McCann Erickson, London.
An excerpt from an article — one of several — that I wrote for a coffee table book, “Made in SA”.
National Pharmacies
This ad was part of a series promoting National Pharmacies.
Nestle Shredded Wheat
The following TVC was created in London. It was supported with print and radio ads.
Freddo Frog
These retro Freddo Frog cartoon ads look pretty faded but I thought I’d include them because the concepts still shine bright. Also, they were a ton of fun.